Discovery & Strategic Alignment
We start by first analyzing the client's needs with complete link and content audits of the existing site. Our team also gathers data on the target audience, pages, anchor texts, and conducts comprehensive competitor analysis.
Key Activities:
- Stakeholder interviews to align on business objectives
- End-to-end site backlinks audit
- Competitor backlink profiling and analysis
- Target page identification and anchor analysis
- Audience research and data collection
Opportunity & Strategy Roadmap
Our team determines link-building strategies based on SEO best practices. We identify key backlinking opportunities for the client website with a higher Domain Rating (DR), organic traffic, and niche relevance. Every link prospect is rigorously vetted using strict quality metrics, including.
Key Activities:
- List building of prospective websites and contacts
- Relevance analysis for industry and topical alignment
- Quality scoring using metrics (DR, traffic, trust signals)
- Manual vetting to eliminate low-value sites
- Shortlisting of outreach-ready prospects
Personalized Outreach & Relationship Building
We create a personalized outreach plan for authentic partnerships tailored to each linking prospect. Our team works closely with the target websites and partners to build long-term relationships. Communication with the trusted site owners and editors is customized to maximize the response rate.
Key Activities:
- Hyper personalized outreach emails and pitches
- Outreach campaign management and tracking
- Building relationships with webmasters
- Collaborations for optimal link placement
- Response handling and follow-ups
Link Placement & Verification
We optimize the link placement across authoritative, relevant, and niche-based domains. Our team verifies each link that we place, personally vetting the target websites, ensuring attributes like do-follow and anchor text.
Key Activities:
- Optimized link placements on the target site
- Anchor text and do-follow/nofollow link verification
- Documentation and reporting of acquired links
- Ongoing quality assurance and compliance checks
- Issue resolution for misplaced, removed, or altered links
Performance Reporting & Strategic Evolution
Transparent KPI tracking provides you with measurable campaign progress. Custom dashboards allow you to monitor results in real time. We conduct regular strategy reviews to refine tactics and ensure continued growth and ROI.
Our team ensured transparent reporting and tracking of key KPIs to measure the campaign outcomes. With customized data visualizations that our reports offer, you can monitor each campaign in real-time. We also ensure regular campaign reviews to ensure refined strategies and enhanced ROI.
Key Activities:
- Customized campaign reporting
- Continuous KPI tracking
- Advanced campaign analytics
- Regular campaign reviews
- Niche realignment based on market trends