How We Work

outreachdesk > How We Work

How does the OutreachDesk team work?

We offer a unique approach to link-building for brands and agencies, ensuring our clients have a customized solution that fits their requirements. What makes this approach unique is the depth at which our team goes for topical authority on each backlink, aligning with your niche.

Discovery & Strategic Alignment

Discovery & Strategic Alignment
Opportunity & Strategy Roadmap
Personalized Outreach & Relationship Building
Link Placement & Verification
Performance Reporting & Strategic Evolutions

Discovery & Strategic Alignment

We start by first analyzing the client's needs with complete link and content audits of the existing site. Our team also gathers data on the target audience, pages, anchor texts, and conducts comprehensive competitor analysis.

Key Activities:

  • Stakeholder interviews to align on business objectives
  • End-to-end site backlinks audit
  • Competitor backlink profiling and analysis
  • Target page identification and anchor analysis
  • Audience research and data collection

Opportunity & Strategy Roadmap

Our team determines link-building strategies based on SEO best practices. We identify key backlinking opportunities for the client website with a higher Domain Rating (DR), organic traffic, and niche relevance. Every link prospect is rigorously vetted using strict quality metrics, including.

Key Activities:

  • List building of prospective websites and contacts
  • Relevance analysis for industry and topical alignment
  • Quality scoring using metrics (DR, traffic, trust signals)
  • Manual vetting to eliminate low-value sites
  • Shortlisting of outreach-ready prospects

Personalized Outreach & Relationship Building

We create a personalized outreach plan for authentic partnerships tailored to each linking prospect. Our team works closely with the target websites and partners to build long-term relationships. Communication with the trusted site owners and editors is customized to maximize the response rate.

Key Activities:

  • Hyper personalized outreach emails and pitches
  • Outreach campaign management and tracking
  • Building relationships with webmasters
  • Collaborations for optimal link placement
  • Response handling and follow-ups

Link Placement & Verification

We optimize the link placement across authoritative, relevant, and niche-based domains. Our team verifies each link that we place, personally vetting the target websites, ensuring attributes like do-follow and anchor text.

Key Activities:

  • Optimized link placements on the target site
  • Anchor text and do-follow/nofollow link verification
  • Documentation and reporting of acquired links
  • Ongoing quality assurance and compliance checks
  • Issue resolution for misplaced, removed, or altered links

Performance Reporting & Strategic Evolution

Transparent KPI tracking provides you with measurable campaign progress. Custom dashboards allow you to monitor results in real time. We conduct regular strategy reviews to refine tactics and ensure continued growth and ROI.

Our team ensured transparent reporting and tracking of key KPIs to measure the campaign outcomes. With customized data visualizations that our reports offer, you can monitor each campaign in real-time. We also ensure regular campaign reviews to ensure refined strategies and enhanced ROI.

Key Activities:

  • Customized campaign reporting
  • Continuous KPI tracking
  • Advanced campaign analytics
  • Regular campaign reviews
  • Niche realignment based on market trends