Best SaaS Link Building Agencies (2026 Buyer’s Guide)

Choosing a SaaS link-building agency is not only about getting more links, but also about being mentioned in the right place, at the right time, and in front of the right audience.

Most SaaS companies fail to meet link-building criteria not because the links don’t work, but because they invest in agencies that give importance to quantity over relevance.

This guide helps you avoid wasting budget on low-impact links.

What is SaaS Link Building Agency

A SaaS link-building agency helps your software companies earn contextual links from trusted websites. These links help search engines see your product as reliable and show it to more people.

These links usually appear inside:

• Software comparison articles
• Product reviews
• Industry guides
• Business and technology blogs

Unlike generic link-building, SaaS link building is designed for long buying journeys, during which customers compare tools, read in-depth reviews, and build confidence before deciding to sign up.

Why SaaS Link Building Is Different From Regular Link Building

SaaS link building is not just about collecting links; it is more about earning visibility where the software buyers actually make decisions.

SaaS Buyers Take Time to Decide

SaaS companies sell software, not just one-time products. Because of this, people don’t usually buy right away. They compare the tools, read reviews, and look for proof that a product is trustworthy before actually signing up.

Because of this, SaaS links need to appear where people are already researching, not just anywhere online.

Links Need to Support Buying Decisions

For many businesses, links are built just to improve rankings. For SaaS, links need to do more than that. They need to appear in places where potential customers are already researching and comparing options.

SaaS links work best when they support evaluation, not just discovery.

A good SaaS link-building agency focuses on getting your product mentioned in:

• Comparison articles
• Industry guides
• Software reviews
• Business or technology blogs

There are places where real buying decisions happen.

Relevance Matters More Than Volume

Regular link building often focuses on getting as many links as possible, but it doesn’t work well for SaaS link building.

SaaS link building focuses on fewer but more relevant links from websites related to your product or audience. These links build trust and bring the right visitors.

Long-Term Impact Is the Goal

SaaS link building takes more time because it is done carefully and manually. But the results last longer.

Instead of traffic gains, you get steady visibility and users who are more likely to sign up.

Top 10 SaaS Link Building Agencies

Not every SaaS link-building agency is the same. Some focus on fast growth, while other focuses on long-term trust, and some work better for early-stage products or established brands.

You don’t need to choose the top agency overall. The right choice depends on your needs and growth stage. Use this list to compare the options and pick the one that best suits your goals.

1. Outreach Desk – Best for Growth-Focused SaaS Brands

Website	https://outreachdesk.com/
Notable Clients	Centus, Chargebee, Flatirons Development, CloudTalk, Snov.io
Headquarters	Brooklyn, New York
Industry Focus	SaaS Companies, eCommerce Brands, SEO Agencies, Startups, Enterprise

You benefit most from Outreach Desk if your SaaS is focused on long-term visibility and wants to appear where buyers are comparing tools, which includes comparison pages and guides.

This approach works best when you value relevance and clear editorial placement over quick link volume.

You earn links through manual outreach to the relevant SaaS, technology, and industry websites. Your product naturally fits within guides, blogs, articles, and comparison content.

Each website is reviewed for relevance so your links fit the surrounding content and make sense to readers.

It helps your SaaS appear during real decision-making moments, not just for information.

Transparency and quality standards

You’ll always know what is happening and why

You get:

• Live links for every placement.
• A clear difference between editorial and sponsored mentions.
• Natural and relevant anchor text.
• Context explained for each placement.

Pricing range:

Our link-building campaigns are priced between $3,000 – $7,000 per month. Pricing may vary based on SaaS competition, placement, and link relevance requirements.
For a specific need, a link option may be available for around $250.

Pros:

• Provides a strong focus on the buyer’s intent and relevance.
• Offers editorial first, low-risk approach.
• Offers clear communication and realistic expectations.

Cons:

• Not suitable if you are looking for quick traffic spikes.
• Requires patience to see improving results.

2. Rock The Rankings: Best for Decision-Stage Content

Website	https://www.rocktherankings.com/
Notable Clients	MoonPay, Bizzabo, CV Maker, Pinecone, Atto
Headquarters	Charlotte, North Carolina, United States
Industry Focus	B2B SaaS, Technology, Fintech

You benefit most from Rock The Rankings if your SaaS company already has strong content and wants better visibility on the page that influences buying decisions.

This approach works well when you are targeting comparison pages, best-of-tools lists, and solution guides, as well as for brands that focus on converting interested users.

Your SaaS is mentioned in content meant to guide decisions, not just as information, and they also check relevance so the mention feels natural.

Their primary focus is improving the visibility of your content that directly affects the buying decision, not just the awareness content.

Transparency and quality standards

You will get:

• Links that appear within the main, relevant content.
• The placement context is clearly explained.
• The anchor that remains readable and natural.

Pricing Range:

Their link-building campaigns are often priced between $3,500 and $8,000 per month, depending on the quality of existing content and the competition for comparison keywords.

Pros:

• It works well for late buyers.
• Gives a clear focus on comparisons.

Cons:

• It is not ideal if you don’t already have the content.

3. Editorial.Link: Best for Consistent Link Growth

Website	https://editorial.link/
Notable Clients	Intellias, Belkins, PeopleForce, Intellectsoft, Skylum
Headquarters	St. Petersburg, USA
Industry Focus	SaaS, Legal, Finance, Insurance, Enterprise Business

You can benefit most from Editorial.Link if you are already an established SaaS brand seeking clean, natural mentions and avoiding risky tactics.

Your product is referenced in the articles, where they avoid promotional placements and place links that look like genuine recommendations. The major difference is that it helps build trust over the years.

Transparency and quality standards:

• The primary focus is on editorial context.
• They don’t provide forced placements.
• Offers clear communication about the sources.

Price range:

Their link placements are most commonly priced between $5,000 and $10,000 per month, reflecting the greater effort required in securing genuine editorial mentions.

Pros:

• You get a low-risk approach.
• Focus on providing strong credibility.

Cons:

• Not ideal if you need fast wins.

4. OneLittleWeb: Best for Consistent Link Growth

Website	https://onelittleweb.com/
Notable Clients	WebTYDE, Grow & Convert, WriterBuddy, Hennessey Digital, Lineout
Headquarters	North America: Queens, New York; Asia: Dhaka, Bangladesh
Industry Focus	SaaS, B2B, Startups, Enterprise, Agencies

OneLittleWeb works best if you are a SaaS that wants regular link building, looking for consistent progress, and doesn’t value shortcuts.

Their link-building work includes ongoing outreach to relevant websites, placement of links within related content, and running regular quality checks.

The thing that makes them different is maintaining a continuous link-building without sacrificing quality.

Transparency and quality standards:

• They provide context-based placements.
• Focus on providing a clear explanation of the sources of the link.

Price range:

Their link-building services are usually priced between $3,000 and $6,000 per month, depending on the level of consistency and campaign scale.

Pros:

• They provide a predictable progress.
• Offers a balanced approach.

Cons:

• Less selective than premium editorial-only services.

5. uSERP: Best for High-Authority Brand Exposure

Website	https://userp.io/
Notable Clients	ActiveCampaign, Robinhood, CrowdStrike, Freshworks, Monday
Headquarters	Denver, Colorado
Industry Focus	SaaS, B2B, Fintech, Enterprise Software

uSERP is a good fit if you are an established SaaS company targeting well-known websites and focusing on brand recognition.

It helps you target popular publications, which provide links that help build trust and visibility, and it focuses on where the placement is, i.e., where your brand appears.

What makes them different is that they help your SaaS brand get mentioned on well-known sites that people already trust.

Transparency and quality standards:

• They provide a clear explanation of placements.
• It helps in maintaining an editorial context.

Pricing range:

Their link-building campaigns are mostly priced between $6,000 and $15,000 per month, due to publication standards and competitive outreach.

Pros:

• They offer strong brand exposure.
• It is suitable for competitive markets.

Cons:

• It usually requires higher budgets.

6. Siege Media: Best for Content-Led Link Building

Website	https://www.siegemedia.com/
Notable Clients	Casper, Asana, Chime, Airbnb, Audible
Headquarters	Austin, Texas
Industry Focus	SaaS, Fintech, E-commerce, Health

Siege Media works best for you if your SaaS companies invest in content, with long-term goals, and focus on education.

Their link-building strategy uses content to attract links naturally; links come when people reference helpful resources and topics that provide long-term value.

The thing that differentiates them is that they help you build links through valuable content rather than through direct outreach.

Transparency & quality standards:

• They offer a clear content strategy.
• They provide a natural linking pattern.

Pricing range:

Their link-building campaigns are priced between $8,000 and $20,000 per month, showing content creation, promotion, and long-term value.

Pros:

• It is a Sustainable approach.
• It provides a strong educational value.

Cons:

• It requires time and content investment.

7. Digital Olympus: Best for Ethical, Relationship-Based Links

Website	https://digitalolympus.net/
Notable Clients	Ramp, CREDO, Discover Car Hire
Headquarters	Wilmington, Delaware, USA
Industry Focus	SaaS, B2B, eCommerce

Digital Olympus focuses on building relationships with website owners and editors, as well as with companies that prefer an ethical approach.

This helps you directly contact the editors, build links through relationships, and prioritize relevance and trust over one-time placements.

Transparency and quality standards:

• They offer honest communication.
• They provide editorial-first placements.

Pricing range:

Their campaigns are priced between $4,000 and $9,000 per month, depending on the depth of outreach and editorial standards.

Pros:

• They use ethical and safe ways.
• They provide long-term trust.

Cons:

• Requires longer commitment before the ROI appears.

8. HigherVisibility: Best for Full SEO Support Along With Link Building

Website	https://www.highervisibility.com/
Notable Clients	Allied, Hotworx, Brilliant Earth, Ziebart, Evolve
Headquarters	Memphis, Tennessee, USA
Industry Focus	E-commerce, Legal, Healthcare, B2B, SaaS, Financial Services

HigherVisibility offers link building as part of a complete SEO service. Instead of focusing only on links, you also get full focus on content and overall website visibility.

It can be a good choice if you want a single agency to handle both the tasks, link building, and SEO, rather than working with multiple agencies.

Their link building is part of a comprehensive SEO plan; you will get link support for overall site growth and the strategy that aligns with site improvements.

What makes them different is that they handle SEO and links together, reducing effort.

Transparency & quality standards:

• They provide regular reporting.
• They offer clear strategy explanations.

Pricing range:

Their link-building services are priced between $3,000 and $8,000 per month, depending on the scope and depth.

Pros:

• They provide an all-in-one solution.
• They simplify management.

Cons:

• They are less focused if you only need links.

9. Sure Oak: Best for Steady Authority Growth

Website	https://sureoak.com/
Notable Clients	SoFi, Mayflower, Recsolar, United Van Lines, Guidepoint
Headquarters	Brooklyn, New York, USA
Industry Focus	B2B SaaS, Fintech, Healthcare, E-commerce

Sure Oak focuses mainly on building credibility through steady efforts rather than chasing quick results. It works best if you are a SaaS brand that prioritizes stability, avoids risky tactics, and focuses on long-term results.

Their link building includes research-based outreach, careful selection of placements, and a focus on credibility.

The thing that makes them different is that they avoid shortcuts and focus on steady progress.

Transparency & quality standards:

• They provide transparent reporting.
• They offer a conservative approach.

Pricing range:

Their link-building campaigns are usually priced between $4,000 and $7,000 per month, based on research depth and placement selectivity.

Pros:

• They offer reliable and safe results.
• The level of risk is low.

Cons:

• Offers slower results.

10. SaaSBoost: Best for SaaS-Only Campaigns

Website	https://www.saasboost.io/
Notable Clients	Apollo, HeyReach, PB2B, Zapmail
Headquarters	California, USA
Industry Focus	B2B SaaS, Technology

 

SaaSBoost works best if you are a SaaS company that focuses on SaaS buyers and needs niche understanding.

Their link building includes outreach to SaaS-related websites, providing links that appear where SaaS buyers research tools, and offers a strategy that aligns with SaaS buying behavior.

What makes them different from other agencies is that they work only with SaaS companies, so their approach aligns with SaaS decision journeys.

Transparency & quality standards:

• They offer a clear explanation of placements.
• Focus is on SaaS relevance.

Pricing range:

Their SaaS-only link-building campaigns are custom plans, depending on niche focus and campaign scope.

Pros:

• They provide a strong SaaS focus.
• They offer an audience-aligned approach.

Cons:

• It is not suitable for non-SaaS businesses.

Top SaaS Link Building Agencies Compared

Rank	Agency	Best For	Pricing	SaaS Specialized?
1	Outreach Desk	Growth-focused SaaS brands	$3k–$10k / month	Yes
2	Rock The Rankings	Decision-stage content	$3.5k+ / month	Yes
3	Editorial.Link	Consistent link growth	$5k–$10k / month	Yes
4	OneLittleWeb	Balanced scale and quality	$3k–$10k / month	No
5	uSERP	High-authority exposure	$10k+ / month	Yes
6	Siege Media	Content-led link building	$8k–$20k / month	No
7	Digital Olympus	Relationship-based links	$4k–$9k / month	No
8	HigherVisibility	Complete SEO and link building	$3k–$8k+ / month	No
9	Sure Oak	Steady authority growth	$4k–$7k / month	No
10	SaaSBoost	SaaS-only campaigns	Custom	Yes

This table helps you quickly evaluate agencies based on SaaS focus, budget comfort, and growth stage.

How to Choose the Right SaaS Link-Building Agency Based on Your SaaS Stage

Choosing the right SaaS link-building agency goes beyond the number of links they can get. The goal isn’t more links, it’s better links that help your software get noticed by the right people.

Instead of focusing only on numbers, look at where the links come from, how they are placed, and how transparent the agency is about its work.

What Makes a Good SaaS Link

Good link building is about quality, not quantity. A reliable SaaS link-building agency focuses on links that come from:

• Websites related to your industry or audience
• Trusted websites with real readers
• Pages that your potential customers actually visit

These links help your product appear in places where real buying decisions happen.

Simple Framework to Evaluate an Agency

You don’t need much SEO knowledge to judge whether an agency is worth your trust. You can check it through a few practical tests; they reveal whether they focus on real business value.

This simple framework helps you to evaluate clarity, transparency, and relevance so you can confidently choose an agency that prioritizes long-term results.

Relevance:

Check whether links from websites are related to SaaS, technology, or your niche. It matters because search engines value links from websites that cover a similar topic. The simple rule is that if the website doesn’t naturally mention your product, the link isn’t helpful, and if relevance is missing, the link won’t influence buyers.

Website Quality:

Check, are these real websites with content, or are they empty blogs made only for links? It is important to know the quality of the website, as some agencies use websites created solely to place links. These sites often have thin content, many random links, and mainly exist to sell links.

Page Quality:

Evaluate if the pages where links appear get real visitors and make sense for your product? It matters because even a good website can have low-value pages. A link can work best when a page is already getting visitors, your product fits in the topic naturally, and the link helps in understanding the products.

If an agency can’t explain these clearly, that’s a warning sign.

Which Type of Agency Is Right for You?

Different SaaS companies need different approaches based on their stage and priorities:

Early-stage or bootstrapped SaaS:

If you are an early-stage SaaS, work with agencies that focus on:

Faster, niche-relevant link acquisition, such as blogs, startup sites, early reviews, and guides.

You need visibility to get discovered by early users and build trust in search results.

You should look for agencies that work manually, target your exact/actual niche, explain where the links come from, and set realistic expectations.

Established or enterprise SaaS:

If you are an established SaaS business, work with agencies that focus on:

Securing editorial links from the trusted publications, comparison pages, and respected industry websites rather than from random blogs or bulk placements.

Since your brand is already established, you don’t need many links. Even a few links can protect your reputation and help you compete for high-value keywords.

Choose an agency that can explain where the links come from, why each site matters, follows strict quality standards, and reports everything to you clearly.

There’s no “best” agency; the right choice depends on your business stage and goals.

Proof and Transparency to Ask For:

Before choosing an agency, make sure they are open about their work. A trustworthy agency should provide:

• The regular reports show what was done.
• Live links where your product was mentioned.
• Clear explanation of how links were earned.
• Honest communication about sponsored vs natural mentions.

If an agency avoids sharing details, it’s better to walk away.

Red Flags to Avoid

Be careful if an agency promises things that sound too good to be true.

Avoid agencies that:

• Promise guaranteed rankings or fixed authority scores.
• Sell cheap bulk guest post packages.
• Use websites with no real traffic or readers.
• Refuse to show live links or explain their process
• These shortcuts often do more harm than good.

Where SaaS Links Are Usually Placed

SaaS links work best when they appear on the pages people are already trusting and reading when choosing software. These are not random links. They are placed where users are consistently learning, comparing, and deciding.

Software Comparison Articles

These are pages where different tools are compared side-by-side. People reading these pages are usually close to making a decision.

When your SaaS is mentioned and linked here, it gains visibility at a critical stage of the buying process.

Product Reviews

Review articles explain what a tool does, its strengths, and who it’s best for. These pages help users understand whether your software fits their needs.

Links from reviews build trust because readers expect honest information.

Industry Guides and Educational Content

There are helpful articles that explain problems and solutions related to your industry.

Your product is mentioned as one of the tools that can help. This works well for reaching users early in their research journey.

Business and Technology Blogs

Well-known business and tech blogs already have audiences that trust their content.

Links from these sites help your SaaS reach a wider audience and improve overall credibility.

Why Placement Matters

Not all links bring the same value. Links placed within helpful, relevant content help users and search engines better understand your product.

This is why good SaaS link building focuses on where the link appears, not just getting a link.

How Long Does It Take to See Results From SaaS Link Building

SaaS link building does not work instantly. It’s a gradual process because links need time to be discovered, trusted, and valued. Knowing what to expect helps you stay calm and make better decisions.

The First Few Weeks

In the initial stage, the agency focuses on research and outreach, the websites are connected, content preparation begins, and links start being approved.

At this stage, you usually won’t see visible changes yet, and that’s normal.

After One to Two Months

Links start going live on trusted websites. Search engines begin noticing these new mentions, but major changes are still gradual.

You may start seeing minor improvements in visibility or traffic.

After a Few Months

After a few months, link building starts showing much clearer results. Your important pages begin to attract more visitors, and your product may often appear in search results and comparison pages.

Growth becomes more stable, especially in competitive SaaS markets.

Why It Takes Time

Search engines don’t trust new links instantly. They look for growth and consistent mentions naturally over time.

The process might be slow, but it protects your site from spam and ensures long-term results.

Long-Term Benefit

Once links are placed, they keep bringing visitors without any extra cost. Over time, this reduces the reliance on paid ads and builds lasting visibility.

What ROI Looks Like From SaaS Link Building

The return from SaaS link building doesn’t show up at once. It improves gradually as your product becomes more visible and trusted throughout the buying journey.

You don’t measure success by counting links. You measure it by what changes for your business over time.

Better Visibility in Search

Over time, your software becomes more visible when people search for solutions like yours. You may notice your product showing up in guides, comparisons, or search results more consistently.

More Relevant Visitors

You start to attract visitors who are genuinely interested in your product, rather than random traffic. Visitors will spend more time on your site because they’re already comparing similar tools.

Quality visitors matter more than quantity.

Growth in Demo Requests or Sign-Ups

As visibility and trust increase, more users take action. This means more demo requests, free trials, or sign-ups.

Link building supports these actions by helping users discover your products at the right time.

Reduced Dependence on Paid Ads

As organic visibility grows, you don’t need to depend on paid advertising to get traffic. This can be one of the most significant long-term benefits of SaaS link building.

Consistent Improvement Over Time

Good link building creates steady progress, not quick gains. Results build gradually and continue even if you pause the active campaigns.

Conclusion

Choosing a SaaS link-building agency is not just about getting as many links as possible. But it’s about finding a partner who helps the right people discover your product when they are already looking for a solution.

A good SaaS link-building agency focuses on providing quality over shortcuts. They place your SaaS on trusted websites where buyers are actually comparing tools and making decisions.

Use this guide to compare agencies, understand what realistic results look like, and set clear expectations before you start investing. When link building is done the right way, it becomes a steady growth medium that supports your SaaS long after the work is done.

Considering SaaS-Focused Link Building?

See how editorial, buyer-intent links are earned and whether this approach fits your SaaS stage.

Let’s Connect

 

Do I really need a SaaS-specific link-building agency?

Yes, SaaS buyers have a different behavior than the regular buyers. SaaS buyers usually compare tools, read reviews, and take their time before deciding.

Why are SaaS link-building agencies expensive?

Good SaaS links are earned through manual research, outreach, and editorial placements on trusted websites.

It takes time and needs expertise.

How do I know if link building is actually working?

Instead of counting mere links, you should look for real business impact, such as:

• Your product appears more often in comparisons and guides.
• More relevant visitors than the random traffic.
• Increase in demo requests, trials, and signups.
• Reduction in dependency on paid ads.

These signs matter more than the number of links.

Can SaaS link building work if my product is new or unknown?

Yes, link building is often more important for new SaaS products and businesses because it helps you get discovered. A good agency starts with smaller, relevant sites and builds trust consistently before targeting bigger publications.

What kind of websites will my SaaS get links from?

A good SaaS link usually comes from-

• Software comparison sites.
• SaaS and tech blogs.
• Business and startups publications.
• Industry guides and review pages.

These are the sites your potential customers already trust.

Should I choose an agency or build links in-house?

If you have hands-on experience, time, and relationships, then in-house can work. However, most SaaS teams typically choose agencies because outreach, research, and placement require specialized skills and sustained effort.

What are the biggest red flags when choosing an agency?

Some red flags are mentioned; you should be cautious if an agency:

• Promises you guaranteed rankings.
• Sells bulk or cheap manipulative links.
• Can’t show live examples of the link placement.
• Refuses to explain how they earned the links.

A trustworthy agency is often transparent, realistic, and mainly focuses on long-term value.