Multi-Channel Marketing Automation Platform
A multi-channel marketing automation platform grew organic traffic by approximately 83% and built AI engine visibility across five major platforms in 9 months.
Dashboard
Organic traffic
Domain Rating
Top 3 keyword growth
AI citations
The Client
A Full-Stack Marketing Platform With Search Visibility Behind Its Product Reach
A multi-channel marketing automation platform bringing email, SMS, chatbots, CRM, website building, and lead generation into one connected ecosystem, serving businesses and marketers across multiple international markets.
With a product expanding faster than its search visibility could keep up, the platform came to us looking to turn that scale into a measurable competitive advantage.
Campaign Snapshot
Niche
Marketing automation
Time Span
9 Months
Average DR
84
Link Built
110
The Challenge
A Broad Product Ecosystem Competing
Across Multiple Established Categories
Despite a strong existing organic foundation, the platform’s reach hadn’t kept pace with how much its product had grown.
Multiple Search Categories
The platform spans email marketing, SMS, chatbots, CRM, and website building, each competing in its own established, high-authority software category.
Diverse Customer Intent
Marketers, sales teams, and business owners search differently depending on which product they’re evaluating, making a single, one-size-fits-all SEO approach ineffective.
Competitive SaaS Landscape
Core categories are dominated by established, well-funded competitors with years of accumulated content and backlinks.
Limited AI Engine Presence
Minimal citations across major AI answer engines, leaving the platform largely absent from how buyers increasingly research software today.
Expanding Product Footprint
New capabilities continually widen the platform’s searchable topic ecosystem, requiring authority-building to keep pace with product growth.
Our Approach
Building Authority Across a Multi-Product SaaS Ecosystem
We recognized that a platform this broad couldn’t be treated as one SEO project, it needed a strategy built around each category the product actually competed in.
The Results
Nine Months of Organic Visibility and Authority Growth
Verified organic traffic growth across the full nine-month campaign window
Organic Traffic
Organic traffic grew from roughly 520K to a peak above 950K monthly visits between September 2024 and May 2025, an increase of approximately 83%, with the sharpest gains concentrated in the final ten weeks of the campaign.
AI Visibility
Building Authority for Search Beyond the Traditional SERP
Stronger topical authority can also support discovery as users increasingly research software through AI-driven search experiences.
5.3K Total citation count across 5 engines
Perplexity
From 0
Copilot
From 0
Google AI Overview
Down from 6K
ChatGPT
From 0
Gemini
From 0
Google AI Overview holds 3.7K citations, down from a peak of 6K, reflecting a downward trend since the campaign ended
Why This Worked
Four Moves That Turned SaaS Authority into Search Visibility
Each decision connected the platform’s broader product footprint with a more focused search opportunity.
Distinct software categories became the foundation for authority
Result: Top 3 keyword rankings jumped from 9,782 to 14,726, a 51% increase, proof that spreading authority across categories beats chasing one broad keyword set.
Category Depth
Priority product pages became the focus for search equity
Result: Organic traffic climbed roughly 83% over the 9-month campaign, and it wasn’t scattered growth, it landed on the pages actually driving business impact.
Focused Traffic Gains
Customer search journeys shaped where authority was built
Result: AI engine citations hit 5.3K across five platforms. Four of those engines started at zero, the platform’s content simply became a source AI systems trusted enough to cite.
AI Citation Growth
A steady placement cadence carried the campaign through nine months
Result: Traffic dipped before it climbed, but the placement cadence never let up, and that consistency paid off, growth accelerated through the final stretch, closing out the campaign near its highest point yet.
Sustained Cadence
We’ve always had a strong product across a lot of categories. What we didn’t have was search visibility to match, until now. Nine months later, we’re ranking where it matters and showing up in AI search too.
Marketing Director
Multi-Channel Marketing Automation Platform
Drive AI Search Visibility with
High-Authority Backlinks
We combine relevance, authority, and authenticity to secure
links that strengthen your SEO footprint and maximize brand visibility
across search and AI platforms.
4.8/5
Trusted by and
brands worldwide.
