SEO & Digital Marketing Agency
An SEO and digital marketing agency brought us in to build links to its own website, and grew its organic traffic more than twelvefold in 13 months while its team stayed focused on clients.
Dashboard
Organic traffic
Domain Rating
Top 3 keyword growth
AI citations
The Client
A Full-Stack Agency Ready to Scale Its Own Search Presence
An SEO and digital marketing agency offering a broad service stack, including technical SEO, AI search visibility, local and enterprise SEO, paid search, and content strategy across a range of industries.
With its team fully committed to client work, the agency needed a specialist partner to build links to its own website, handling outreach and placements while the agency kept control of its SEO strategy.
The agency came to us with a clear brief: grow its own site’s authority and rankings without pulling its team away from client delivery.
Campaign Snapshot
Niche
SEO & Digital Marketing Agency
Time Span
13 Months
Average DR
55
Links Built
172
The Challenge
Deep SEO Expertise, Little Time for Its Own Site
The skills were in-house. The time to apply them to the agency’s own website was not.Ā
Outreach Bandwidth
The internal team was stretched across client delivery, strategy, and its own site’s growth, leaving little room to run outreach at scale.
Untapped Organic Potential
The agency’s own site had room to grow well beyond its early organic footprint.
Growing AI Search Relevance
As prospective clients increasingly research agencies through AI tools, having no presence at all in AI answer engines was becoming harder to ignore.
Few Top-Position Rankings
Only 27 keywords ranked in the top 3, too few to win new business from search alone.
Our Approach
Running Outreach as an Extension of an Existing SEO Team
We ran a 13-month link building campaign for the agency’s own website, working alongside its in-house team.
Partner-Aligned Placements
We sourced and placed links around the agency’s own strategic priorities, not a generic outreach quota.
Service-Page Targeting
We directed placements toward the agency’s core service pages, where prospective clients compare providers before making contact.
Industry-Relevant Placements
We secured links on sites covering marketing, business, and digital strategy, so each placement matched the topics the agency sells.
Consistent Monthly Pace
We held a steady placement rhythm across all 13 months, letting authority build gradually rather than in bursts.
End-to-End Outreach
We handled prospecting, outreach, and placement from start to finish, so the agency’s team spent no time on link logistics.
The Results
Thirteen Months of Organic Growth and Authority Building
Verified across the full campaign window, 1 September 2024 to 30 September 2025.
Organic Traffic
Organic traffic opened the campaign at 1,626 monthly visits and closed at 20,788, more than twelve times where it started.
The first months were slow. Traffic held close to its starting level through the end of 2024, then climbed steadily through the first half of 2025. Growth accelerated sharply from August 2025, and the site finished the campaign at its highest point in the window.
Domain Rating moved from 71 to 73 over the same period, while keywords ranking in the top 3 rose from 27 to 78.
AI Visibility
Cited Across Five Major AI Engines
A domain with no AI engine citations at the start of the campaign now appears as a cited source in AI-generated answers.
201 Total citation count across 5 engines
Google AI Mode
Across 39 pages
Copilot
Across 1 page
Google AI Overview
Across 38 pages
ChatGPT
Across 5 pages
Gemini
Across 1 page
Why This Worked
Four Decisions Behind Thirteen Months of Growth
Each choice below ties to a number the data can show.
Service Pages Became the Target for Every Placement
Result: Keywords ranking in the top 3 grew from 27 to 78, and page 1 positions from 124 to 334.
Service-Page Focus
Every Placement Had to Match the Topics the Agency Sold
Result: Domain Rating moved from 71 to 73 while organic traffic grew more than twelvefold, from 1,626 to 20,788 monthly visits.
Topical Relevance
Consistent Monthly Placements Gave Authority Time to Compound
Result: Traffic held near its starting level through late 2024, then climbed steadily through the first half of 2025 and accelerated sharply from August, closing the campaign at its highest point in the window.
Consistent Pace
Links Pointed at Service Topics, Not the Agency’s Brand Name
Result: By campaign end, 77% of organic traffic came from people searching for services rather than for the agency’s name.
Category Reach
We know SEO. What we didn’t have was the internal bandwidth to run outreach at the scale our own growth needed. Handing that layer to Outreach Desk meant we could stay focused on strategy and our clients, and the numbers moved faster than we expected.
Agency Director
SEO & Digital Marketing Agency
Drive AI Search Visibility with High-Authority Backlinks
We combine relevance, authority, and authenticity to secure links that strengthen your SEO footprint and maximize brand visibility across search and AI platforms.
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