Swovo Reaches 10,235 Monthly Visits in Three Months of Link Building
Swovo, formerly Flatirons Development, used three months of link building to rebuild organic search visibility on its new domain after a rebrand.
Dashboard
Organic traffic
Domain Rating
Top 3 keywords
AI citations
The Client
A Software Consultancy With a New Name and a New Domain
Swovo, formerly Flatirons Development, is a Boulder-based software consultancy offering custom software design and development, from AI and machine learning to product design and quality assurance.
In November 2025 the company rebranded, describing the change as an evolution of the business and not a change to its core mission, and moved to swovo.com. The new domain started with no recorded rankings and no organic traffic, so every search position had to be rebuilt from the first day.
A three-month link building campaign set out to rebuild those positions, so that buyers searching for custom software help would find Swovo under its new name.
Campaign Snapshot
Niche
Custom Software Design & Development
Time Span
3 Months
DR Range
0-74
Link Built
580
The Challenge
A New Domain Starting From Zero
A rebrand changes the address search engines know a company by.
No Rankings on the New Domain
On 1 November 2025, swovo.com had no recorded keyword rankings and no organic traffic, so visibility had to be rebuilt from nothing.
A Name Searchers Had to Relearn
Buyers knew the company as Flatirons Development, so the new name had to build recognition from the first day.
Four Services, Four Search Fields
AI and machine learning, product design, software development, and quality assurance each compete in their own set of searches, so visibility had to be rebuilt across all of them.
A Crowded Field in Software Development
Custom software development competes with large consultancies and agencies for every service and technology search.
Our Approach
Building Authority Through Relevant, Well-Known Publishers
We ran a three-month link building campaign to rebuild search visibility on swovo.com.
Target Pages First
We started from the pages that needed to rank and chose placements to support them, not links to the homepage.
Relevant, Well-Known Publishers
We chose publishers for topical relevance and genuine authority, the kind of recognizable sites Swovo’s buyers already trust.
Placements in Existing, Indexed Articles
Link insertions were one part of the campaign: we added links inside articles already published and indexed, so those links started from pages search engines already trusted.
Quality-Checked Sites
We vetted every site for genuine organic traffic, a clean backlink profile, and real authority, and placed each link naturally in the body of the article.
The Results
Three Months to Rebuild Organic Search Visibility
Measured on swovo.com from 1 November 2025 to 31 January 2026.
Organic Traffic
Swovo’s organic traffic opened the window at zero and reached 10,235 monthly visits by 31 January 2026.
The line rose steeply through November and early December, peaked in mid-December, and settled near 10,000 by the end of January.
By 31 January 2026, swovo.com ranked for 2,330 keywords, 1,056 of them on page 1 and 453 in the top 3.
Domain Rating
Domain Rating read 0 when the window opened and 74 on 31 January 2026.
It stepped up to the high 50s within the first week of the new domain, passed 65 by mid-November, and climbed gradually to 74 by the end of January.
Referring Domains
Referring domains grew from 58 on 1 November 2025 to 1,567 on 31 January 2026.
Growth was steady through November and early December, stepped up sharply over about a week in mid to late December, and slowed through January.
AI Visibility
Now Cited by AI Answer Engines
Swovo’s content is now cited as a source in answers from five AI engines.
189 Total citation count across 5 engines
Perplexity
Across 14 pages
Copilot
Across 3 pages
Google AI Overview
Across 26 pages
ChatGPT
Across 1 pages
Gemini
Across 1 pages
Why This Worked
Four Decisions Behind Three Months of Growth
Each choice below ties to a number the data can show.
Relevance Gave Every Link a Reason to Count
Result: 1,056 of the 2,330 keywords swovo.com ranked for sat on page 1 by 31 January 2026, 45% of everything it ranked for.
Topical Relevance
Focused Authority Pulled Pages Into the Top Positions
Result: 453 keywords reached the top 3 within three months, from none at launch.
Targeted Authority
Placements on Trusted Pages Gave the Links a Head Start
Result: Organic visits began within the first two weeks and passed 10,000 a month by mid-December, finishing the window at 10,235.
Early Momentum
Credible Placements Gave AI Engines Something to Cite
Result: Swovo is now cited 189 times across five AI engines, with Google AI Overviews alone drawing 152 citations from 26 pages.
AI Citations
Outreach Desk has helped my business establish numerous high-quality and relevant backlinks. I am selective when it comes to link building, but Outreach Desk has enabled me to create links on well-known business websites that I’ve actually heard of. I would wholeheartedly recommend working with Outreach Desk if you are seeking links that will positively impact your authority and rankings.
Michael Frederick
CEO, Swovo
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